Beach and resort brand KERSY opens exclusive pop-up boutique at Aldiana Club Side Beach
Frankfurt/Side – A unique shopping experience under the sun of the Turkish Riviera. On June 3rd, designer Kersy Strauss opened her exclusive pop-up boutique at the Aldiana Club Side Beach – and presented beach, surf and resort wear. The motto: lightness and La Vie Est Belle.
"Fashion is magic: it beams you into paradise, to salt and sun, wind and waves, KERSY is the beach feeling you can wear. The opening of our new pop-up boutique at the Aldiana Club Side Beach is therefore a very special moment for me. I am very much looking forward to being able to share our vision of beach and resort wear with the guests of this wonderful resort," says designer and entrepreneur Kersy Strauss.
Veli Yildrim, Director of Operations at ALDIANA CLUB RESORTS, adds: "We are delighted to be working with KERSY. Kersy Strauss's unique vision of beach fashion fits perfectly with our resort and will offer our guests an unforgettable shopping experience." Contact with the KERSY label was made during prototype testing in Fuerteventura. The choice for a pop-up boutique quickly fell on the resort in Side, which will open in summer 2023. "Our club is new, it is stylish, it is special! Kersy's summer collection is a perfect fit," says Yildrim.
Part of the summer collection are innovative swim and surf suits. The combination of fashion and function is unique - founder Kersy is part of the Strauss family of entrepreneurs, who have been running Europe's leading work and utility brand for decades. The expertise in processing technologies and high-end materials flows into KERSY's functional pieces - for example the UV, chlorine and salt water resistant three-layer neo-suit with comfort backing and golden shimmer shell. In addition to the neos, the Koufonisia collection consists of swim and resort wear, dresses and a range of accessories as well as a signature fragrance. The perfume Beach Please was composed with the Parisian star perfumer Yann Vasnier.